During November 20-22, Coca Cola Enterprises Sweden will join around 200 of our students in a 3 day hack at our campus in Stockholm. The students will work on briefs for how Coca Cola can better understand and meet the needs of the digital generation of consumers and talent.
The students will work in small teams, mixing skills and competences from the Digital Media, the Interactive Art Direction, the Motion Creative, the Digital Data Strategist and the Ecommerce Business Program.
During the days, the students will explore areas like:
– incentives and behaviors among digital natives
– society related questions and issues
– business development by utilizing digital technology
Follow and interact with the students during the hack at hashtag #cocacolahack in social channels.
On Friday November 22, nearly 40 student groups will present their ideas to Coca Cola. As a next step, a handful of the student groups will be invited to pitch their ideas and concepts to the North European Management at Coca Cola, with the ambition to implement ideas during 2014 and onwards.