The emergence of the global middle class is shaping the future of business and consumerism fast.
What is the global middle class?
Actually, it refers to the people all over the world whose basic needs are met, and then be able to join status race.
And status race is not about what you have, but who you are.
But how can you turn this trend into profitable opportunities?
Firstly, you should help consumers be the people they want to be.
Secondly, you should help consumers realize their material aspirations.
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