The business landscape is changing rapidly with the digital revolution. To thrive in this new world, you need to become a learning organization which can anticipate and adapt to change.

We take a hands-on consultative approach towards your business, always focused on unlocking the full potential of your people and your organization. From embracing digital and understanding big societal shifts, we design customized solutions for you according to your specific needs and challenges.


The emergence of the global middle class is shaping the future of business and consumerism fast.

What is the global middle class?

Actually, it refers to the people all over the world whose basic needs are met, and then be able to join status race.

And status race is not about what you have, but who you are.

But how can you turn this trend into profitable opportunities?

Firstly, you should help consumers be the people they want to be.

Secondly, you should help consumers realize their material aspirations.

For more details, just join our programs and workshops for more inspiring insights!

Joe Ho is the Trend Ambassador for TrendWatching (Hong Kong), responsible for trend thinking and content in the region.

Joe now promotes Innovation Thinking and TrendWatching in Asia, and has been invited to collaborate with large-scale corporations such as KMB, PCCW (“STAKK”), McDonald’s, as well as conduct workshops with the Civil Service Bureau (HK).

Design should not be subtle, but an ongoing process. At the same time, designers will play the key role of “Interpreter of society and technology with the eye of empathy and sense of humor”.