Serious strategy:
September 14 – October 19

Course is in session. Enrollment closes September 18th.


Learn IDEO’s approach to generate and execute new ideas.

Course Details:

From Ideas to Action will teach you the methodology IDEO experts rely on to unlock new visions of the future. This course will give you the tools to build three critical design thinking skills:

    1. Idea Cultivation: Brainstorming is just the beginning. Learn new techniques to tap into your—and your team’s—creativity.
    2. Rapid Prototyping: Develop quick and early experiments, so you (and others) can put your ideas to the test.
    3. Strategic Iteration: Move quickly through the process to find the most feasible—and desirable—solution.

This course is designed for team leaders, innovators, and problem solvers.

What our learn?

This is an excellent course with great, experienced professionals. The content is good and the videos and exercises really take you through a learning experience, which is good for adult learning. Finally, the time and pace fit reasonably in an executive work schedule.
Author, Leonardo C.
I got a lot out of the course. I feel that I have a good foundation of some basic principles of Design Thinking and I had fun applying them. I was actually surprised with my final project and the progress that I made.
Caron B

What You’ll Gain:

  • Insights about how these methods have helped IDEO’s top designers create solutions for a wide range of industries and audiences including healthcare, education, and financial services.
  • Practice developing, prototyping, and refining your own ideas.
  • Feedback on prototypes from a community of experts.
  • A certificate and course badge to post to your professional network.
  • A new network of like-minded peers that spans industries and functions.
  • A toolkit that will refresh your skills long after the course is over.

Course introduction should not exceed 35 word

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What You’ll Do:

  • Dive into IDEO’s methodologies through bite-sized instructional videos and case studies.
  • Apply course learnings to a challenge of your choice.
  • Ask questions at live office hours.
  • Receive feedback from IDEO practitioners, design thinking coaches, and/or alumni mentors.
  • Refine your work with input from learners around the world.


This five-week course is self-paced—you decide how much time you want to commit based on your goals. Here’s what we recommend:

  • Watch and reflect (30-60 minutes per week): Deepen your understanding with course videos and discussions.
  • Practice (1-3 hours per week): Apply what you learn to activities and assignments.
  • Create (you decide): Take on your own challenge—generate ideas and develop a prototype.
BRENDAN BOYLE Philosophy Demo
Brendan Boyle believes that play is the key to innovation. This philosophy guides his work as a toy inventor, consulting associate professor at Stanford University’s d.School, and Partner at IDEO. He founded the Toy Lab to explore kid-centered solutions to the challenge of boredom. Under his leadership, the Toy Lab has invented and licensed hundreds of toys and archetypes, including the best-selling app Elmo Calls with Sesame Street.

Brendan also consults with companies about redesigning their organizational behavior to include space for play, wrote the course From Play to Innovation offered at Stanford’s d.School, and co-authored the award-winning encyclopedia of never-before-seen inventions, The Klutz Book of Inventions.